New York Times – The Art of Home Staging

Find out what the New York Times had to say about the future of staging and why it works!

The article uses the example of a NYC apartment that initially decided against staging at the time of listing. Although they had over a hundred showings, the apartment sat on the market for over 6 months. They decided to take their home off the market and enlist the help of a Stager. When they re-listed the staged apartment in April, the house “was mobbed” and sold for $1.8 million, well over the $1.495 asking price. This article really explores the reluctance of homeowners to stage and has great insight from agents and stagers in the industry.

Peoples expectations when it comes to real estate have really changed over the […]


Home Staging Myths

I often encounter sellers who do not see the benefit of home staging. Below are the main objections and complaints I hear from sellers about the home staging process.

It Cost Too Much
On average staging your home will cost between 1-3% of the home’s asking price. A staged home on average, is sold anywhere from 8-10% above the asking price and in some cases higher. Staging your home is an investment that pays for itself.

It Is Too Much Work
Selling is stressful and moving isn’t fun but this is work that you will have to do eventually anyways. De-cluttering and sorting through your stuff now will just make things easier come moving day.

Our House Will Sell Without Staging
It is a fact that staged homes sell 79% faster than homes that are […]


Give Your Doors a Facelift

Sometimes it is the little things that mean a lot.

Changing your hardware or painting your doors can have a dramatic impact on how prospective buyers see your home. It is a great budget-friendly way to update your home instantly and give it the facelift it needs.

As you know, curb appeal is the first impression you are making on prospective buyers. Therefore, it is critical that you take the time to make sure everything is in working order and looks appealing. Changing your front door hardware and giving it a fresh coat of paint can change the entire look of your exterior and provide exactly the first impression you want. In fact, painting the front door black makes a strong statement and has a way of drawing buyers in as […]


15 Ideas To Get Your Outdoor Space Ready For Sale

You have only seconds to create a positive first impression! You want potential buyers to know that you have taken good care of your house and you value its curb appeal. Our goal is to create an inviting welcoming environment! We see the outdoor space as an extension of the home, expanding usable square footage creating outdoor rooms which will be very appealing to prospective buyers.

1. Power wash everything, the siding, steps, driveway, railings, walkways and patios.
2. Wash all of your windows and ledges in and out until they are squeaky clean!
3. In most cases a new coat of paint or re-staining will give your house the lift it needs.
4. Decide on a colour scheme for your outdoor space choosing complimentary colours – no more than 3. Queen […]