About Kate Dougall

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So far Kate Dougall has created 2 blog entries.

New York Times – The Art of Home Staging

Find out what the New York Times had to say about the future of staging and why it works!

The article uses the example of a NYC apartment that initially decided against staging at the time of listing. Although they had over a hundred showings, the apartment sat on the market for over 6 months. They decided to take their home off the market and enlist the help of a Stager. When they re-listed the staged apartment in April, the house “was mobbed” and sold for $1.8 million, well over the $1.495 asking price. This article really explores the reluctance of homeowners to stage and has great insight from agents and stagers in the industry.

Peoples expectations when it comes to real estate have really changed over the […]


Home Staging Myths

I often encounter sellers who do not see the benefit of home staging. Below are the main objections and complaints I hear from sellers about the home staging process.

It Cost Too Much
On average staging your home will cost between 1-3% of the home’s asking price. A staged home on average, is sold anywhere from 8-10% above the asking price and in some cases higher. Staging your home is an investment that pays for itself.

It Is Too Much Work
Selling is stressful and moving isn’t fun but this is work that you will have to do eventually anyways. De-cluttering and sorting through your stuff now will just make things easier come moving day.

Our House Will Sell Without Staging
It is a fact that staged homes sell 79% faster than homes that are […]